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Easily influenced: one in four Brits lets social media dictate their holiday

Almost a quarter of Brits (23%) admit that the desire to get a great photo for social media influences the places they visit when on holiday, according to new research from International Currency Exchange (ICE)*.

The data, gathered by the leading travel money retailer, found that younger tourists feel the most pressure to get good pictures on holiday; nearly a third (32%) of 18–24 year olds choose which sites they visit based on their social media potential.

Men are most concerned about getting Instagram-able photos of famous landmarks, with 28% admitting they let social media influence the sites they see, compared to just 18% of female tourists. Men also spend an average of 48 seconds longer trying to capture the perfect shot.

The Eiffel Tower is the landmark causing the most stress for UK tourists, with more than a quarter (27%) admitting to feeling under pressure when photographing the iconic Parisian tower.

The five landmarks causing snap-happy Brits the most stress are:

  1. The Eiffel Tower, Paris (27%)
  2. The Statue of Liberty, New York (24%)
  3. The Leaning Tower of Pisa (23%)
  4. The Taj Mahal, Agra (19%)
  5. The Colosseum, Rome (18%)

Even once they’re happy with the shot, the survey found that 15% of holiday-makers are afraid of getting no likes on social media, while 8% worry their uploads will be screenshotted and shared with other people.

This research by ICE shows that social media is embedded within peoples’ day-to-day, even when they’re on holiday.

Dr Mark Griffiths, Professor of Behavioural Addiction

Commenting on the survey findings, Dr Mark Griffiths, Professor of Behavioural Addiction said:

“This research by ICE shows that social media is embedded within peoples’ day-to-day, even when they’re on holiday. What is posted on social media is an extension of the self and it’s not surprising that so much time is spent getting the ‘right’ pictures to post as they serve lots of different purposes including reminding oneself of the great places visited as well as showing off to our friends that are not there.

“As with most activities that people engage with, social media can have positive and negative consequences. Even if people have spent a lot of time perfecting the photos they want to post, if a person comes back having enjoyed their holiday and feeling refreshed, there’s nothing wrong with that.”

Following this research, ICE has collated a roundup of the best landmark photo fails which you can laugh at below.

Neil Hedge wanted to get a nice picture of his wife in front of the famous Monkey Temple in Jaipur, India, only to discover some cheeky primates had stolen the limelight.

Neil Hedge wanted to get a nice picture of his wife in front of the famous Monkey Temple in Jaipur, India, only to discover some cheeky primates had stolen the limelight.

rigo_h101 got his angles all wrong when he posed in front of the Parisian tower.

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Ben Brown failed miserably as he tried to reach the top of the Eiffel Tower.

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rigo_h101 got his angles all wrong when he posed in front of the Parisian tower.

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